Brain stops me….. or not…. startup dilemma
“I read it somewhere once (I’m not so smart to make it up), but I can’t remember where. After these few years of startup life this is the truth. How does a brain of an entrepreneur work dealing with something so dispersed and chaotic as startup? The brain works like this:
1. Defines goal – with a burst of energy, faith in oneself, hallucinations and delusion it makes up a purpose. Damn right. I’ll do it, no matter what! Brain thinks out a goal because there is no adrenaline without it.
2. He gets up in the morning and pursues this goal. Startup man with a wording “Made of steel” engraved on his shoulder follows the dream drinking his own adrenaline. He is motivated!
3. He picks up the phone, let’s say from the president of a big advertising agency and he hears – you have some company with some program or application, don’t you? I would like to use your application to conduct action X”
SURPRISE !!!!!!!!!!!!!!!
Startup man has a purpose situated at Y and then there is this damn CEO wanting to do X! F$%#…… it is not the way he wanted it. There is a question growing like a mushroom:
Do it or screw it !
After all these years I can see big DO IT if only this action brings a few cents of startup’s value. Press it, model it, but don’t give up. Startup man travels from island to island, does not follow a goal on a straight path because he can’t afford it. Corporate people can afford acquisitions worth billions of dollars to straighten up the line to the goal. Startup man strives in a twisted way. He jumps from an island to an island not to drown. So gather your scattered deals, but straighten them into your visions. Cling to a subject and push it towards your vision. Unless you feel that an island is distant from the other island by gallons of energy drinks. Between leaps from island to island the fuel is burned (the wealthy’s money, VCs, BAs). This consciousness sharpens sense of choice of what is valuable. So take it easy, don’t worry, under stress of burning money your brain will choose right islands for you. Automatically, ha! Therefore negotiate, talk, ask and try to use your chance if it’s a boletus !!!????
Get hold of a boletus, pass by a toadstool
There are less boletuses than toadstools in the forest. Startup man with a vision searches for people sharing vision with him. Coca Cola does not search for them for it sucks in tons of golden bars. Startup man searches for people sharing vision with him. Islands, which he can cling to offering them value. He develops this island and then he jumps to another one. From one man sharing vision with him he follows to another one. He searches for allies. Boletuses don’t occur as often as toadstools. Toadstools should not be picked up. They should be passed by and moved away.